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You want to make sure you have enough blogging content getting out there into the world. Having too much is just as bad.
When it comes to blogging, content is king. You want to make sure you have plenty getting out in the the digital world. However, it’s all about quality over quantity. Too much content is just as bad as not having enough.
Should that mean you don’t blog daily? Not at all. One blog post a day is not going to be over the top as long as you can keep it going. Posting hundreds of posts per month can end up being bad if it’s just from one person. Here’s why you’ll want to watch out for posting too much content.
The message in your blog posts suffer
When you put too much content out there in one go, your message is going to suffer. Your message is what is going to keep people coming back. It needs to answer questions, solve problems and give people direction.
If the amount you’re writing is your main goal, you’ll start writing anything that comes to your head. You’ll not necessarily stick to the plan you’ve created—and that’s if you’ve even had time to create your plan*.
You’re not going to have the time to think about the content and whether it’s really answering that question or helping with that problem. In the end, you could have a lot of fluff that means absolutely nothing to the reader.
Your blogging skills suffer
Too much content leads to poor writing skills. You’re so focused on the amount that you’re writing that you forget about general spelling and grammar. You forget about the content being easy to read and understand.
Your actual topic might be great and the stuff you’re writing about will help millions, but they just can’t get past your poor grammar and atrocious spelling. It’s detracting them from your writing and they end up looking for someone else who can help them.
When you’re so focused on getting more out there, you don’t give yourself the time to proofread everything.
Not only will this affect your readership, but it also affects the sales of your products or services. If you’re going to let your writing quality slide in favor of quantity, are you going to let your product quality slide in favor of creating and selling more?
Too much content leads to a lack of ideas
When you post more, you need to come up with more. What are you going to write about next week? Where is your inspiration going to come from?
A lack of ideas is common in those who are burnt out and that often comes from focusing too much on quantity and not quality. Take a break and step away from blogging, and you may find that the ideas soon come back.
You’re overwhelming your audience
There will be people who sign up to your blog through the RSS feed or your email list. When they get a post or two a week, they’ll be happy that you’re keeping in touch and offering something valuable.
However, if you’re sending a new post out every single day or two times a day, you’re going to start overwhelming them. They won’t have the time to read everything and it will seem like spam more often than not. It leads to them clicking the unsubscribe link and that is something you really don’t want them to do!
Some people won’t even know where to start. That can lead to them looking for others blogging less that they can follow with ease.
You stop loving what you’re doing
If you’re a writer, you’re doing it because you love the job. You like the research and creating something that helps others. Well, I know I do and many other writers have started for the very same reason.
When you start posting a lot of content, it requires more work. You’re spending more time on the computer and less with your family. You start to fall out of love with the one thing that you enjoyed. Trust me; I’ve been there and know what it’s like to suffer burnout.
As you suffer from burnout and a loss of passion, you’ll also start to run out of ideas. The creative flow doesn’t work, and you can end up abandoning a blog completely.
Your business suffers
As a blogger, too much content leads to other parts of the business suffering. You can’t work with your customers as much as you’d like or offer them the personalized service you once did.
You’re focusing more on your own bloggng and less on the other parts of marketing. Your product or service creation suffers and you start to lose money. In the end, you may not even have a business to write about! Is that something that you really want to happen?
So, the next time you’re thinking about adding an extra day to your blogging schedule or think you need to create more posts each month, think again. Too much content can be just as bad as not enough, and in some cases, it can be worse.
What are you struggling with as a freelance writer or blogger? Share your worries in the comments below so I can help you.