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Do you see other bloggers write about news? Could writing about news be good for your blog? It’s going to depend on your audience.
Newsworthy topics can be interesting. They can also build an audience around a topic. However, writing about news isn’t something you should immediately do. You’ll want to look at your niche and your audience.
As a freelance blogger, I have covered news topics in the past. You won’t see many news topics on this blog, though. If you look at other blogs I own, I do cover news now and again. Here’s how I determine if writing about news is going to help or hurt my blog.
Are there news events in my niche?
Writing news topics can be a good thing, but you need to make sure they’re in your niche. There’s no point writing the local bar being broken into when you cover topics like fitness or parenting. Why would your audience be interested in something like that?
Let’s say your blogging niche is fitness. You’ll want to cover topics that match that niche. So, you’ll look for news about fitness programs and companies. Maybe you’ll look at business news about a brand you support or don’t like. You’ll then cover the news topics on your blog.
Let’s say your niche is parenting. You’ll want to look at news about working from home, companies that offer a four-day work week, updates about a top parenting or baby brand, etc. These are all just basic examples off the top of my head. They connect to what your audience is going to be interested in and find value from reading about.
What’s happening within your niche, and how is it going to affect your readers? They’ll want to know.
Find other sites when writing about news
Do you want to write about news topics? Maybe it’s a niche that you want to get into. Well, you can’t just put it on your blog. This is going to immediately drive people away. You’re changing what you offer.
Instead, you need to find somewhere else for your new content. I used to have news aggregation sites in my back pocket for this reason. I got out of the love of writing about news because I don’t want to be a slave to my computer. Now, the news I cover is entertainment based, and there are ways of spinning the topics into something less timely.
You want to find sites that will take your content, and then you need to stay on top of it. If you can’t find somewhere for it, could you start a new blog? This is going to take time, but it will be worth it if you can find a way to make it work.
When you do this, you’ll need to build a name for yourself. This will take time, but it will be worth it in the end.
Do you really need newsworthy topics?
Take a look at your site overall and what your audience expects. Do you really need to cover newsworthy topics? Is this going to help you build your following in any way?
Some of this is going to depend on the type of content you already offer. If you’ve been timely in content in the past, then the audience will start to expect that. If your content is more focused on tips and tricks, they won’t want news.
You can use news topics to help craft blog content, though. I’ll use my work-at-home blog as an example. As COVID hit and people started to work from home more, I focused heavily on topics about that. I wanted to help those who were new to the working-from-home experience, especially if they had children around because schools were closed.
I have a budgeting section on that same blog. I’ll cover budgeting tips right now because inflation and interest rates are always on the mind. I’m working with the current topics but in a way that makes my blog posts evergreen. I’m just timing the release with the news.
I do find this is the best way to “write about the news.” If you stick to news all the time, you constantly need to write something new. The content gets stale. When you turn it into a more evergreen blog post, you’ll be able to reshare your content the next time the same topic comes up.
What are you struggling with when it comes to writing? Share your needs in the comments below.
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