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What is a freelance writer’s idea bank?

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If you don’t yet have an idea bank as a freelance writer, you need one. Here’s what one is, and why it’s so important to succeed.

The “idea bank” can have multiple names. It could be called a writing planner or a post idea book. All these terms are interchangeable, and they mean one thing. You have a place to write down your ideas. If you don’t have one as a freelance writer, now is the time to create one.

Why is a freelance writer’s idea bank?

The idea bank is the place to write down all ideas. If you have multiple clients, you’ll want to create a bank for each client. This helps to keep content ideas separated. I have a Trello board for each client or site that I write at and put in the various ideas that way.

The amount of detail you put into the bank is up to you. Some people will write down a title and that’s it. Others will want to make sure there’s an outline of the idea. The detail I go into depends on the client I’m putting the ideas down for. Some posts I can remember straight off the title, while others I need to layout idea that I got.

It is worth having an idea bank that you can transport with you. It’s why I moved to Trello for mine as carrying around the notebook got bulky. You want something where you can write ideas down while you’re on the move because you never know when inspiration will strike.

Why you need an idea bank as a writer

Not sure you really need one? Here are my top reasons for having one.

  1. You fight against writer’s block: We all get it. There’s no point denying it. When you suffer from it, you can look in your bank of ideas and jump straight to a piece of content. The more detail you have in the bank, the easier it will be to just start writing.
  2. You’ll remember the great ideas: Inspiration can strike anywhere. Do you really want to get home and rack your brain for that great idea you had? It will disappear unless you make a conscious effort to keep thinking about it and not move onto anything else. The best thing you can do is write it down, move on, and come back to it later.
  3. You can further develop ideas: As a freelance writer, you’ll need to keep developing ideas. As you’re making a note of one idea, another one is going to come up. Having your bank is the perfect way to keep building, and you may even see a series of posts that you can pitch your client or you can write for your own blogs.

MORE: Why you shouldn’t burn bridges with your clients

What do you use as an idea bank as a freelance writer? What are you going to start using? Share your thoughts in the comments below.