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If you haven’t picked a blogging niche yet, you’re not alone. Now is a good time to look into one, and here’s how to help pick one.
Having knowledge for anything that you’re going to blog about is a must. This doesn’t mean you have to have a PhD in it, though. You can gain knowledge through lived experiences. You just still need to show that you are an expert in the topic in some way.
A blogging niche is more than knowledge, though. To be successful, there is one thing that I’ve found a lot of people miss. It’s the passion.
Passion is just as important as knowledge in a blogging niche
This isn’t a one or the other type of situation. When it comes to picking your blogging niche, you need to have knowledge, but you also need to have passion. Passion is essential.
Without passion, you’re not going to come up with content all that easily. After a few weeks of writing about whatever it is, you’ll run dry. You just don’t care, and then you end up not even trying to come up with new ideas.
Your blog goes weeks without an update. The social media is silent. You’re ghosting your audience.
Without passion, you probably won’t care all that much about the lack of content. When you have passion for something, you want to get back to it even if your time doesn’t allow it right now. That’s where I’ve been recently. I’ve felt terrible for not getting content to you guys. I’ve had the ideas, but I’ve not had the chance to put words to paper.
Without passion, I wouldn’t have really cared. I’ve had blogs like that. I thought the passion was there and then I just didn’t really find the topic all that interesting after all. It’s alright to say that it’s just not your thing.
Readers will feel your passion for the subject
When you have passion for a blogging niche, it will shine through. People will read it through your words. They’ll sense it through the content you post, whether you’re only writing or you offer videos as well.
This helps to keep people coming back. If they feel like you love talking about what you do, they’ll get that same energy for the topic. They will want to consume more of your content, and may even have questions for you that you can then use to create blog content.
When you have passion, people will share with their friends. They’ll want others to feel the energy that they do through your words.
MORE: Do bloggers make money?
Yes, knowledge is important for a blogging niche. Don’t overlook the importance and power of passion, though.