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Content mills, revenue share, own blogs. Private clients are the way writers should to go to make a living writing.
When I say this, I don’t mean give up on anything else. If you don’t want to be a blogger and want to make money via affiliate marketing, you’ll want to blog instead. Private clients are there for those who want to be a writer and not have to deal with their own blogs. Writers and bloggers are two different things to me.
But I get it. You don’t want to spend hours on the computer looking for the best clients. You don’t want to deal with contacting people by email or cold calling them.
Well, if you’re not willing to do anything at all, you’re in the wrong business. I’m sorry to put it that bluntly, but it’s true. I don’t believe in sugar-coating things like this!
If you really want to make a living writing, you need to do the market. Here’s why you should focus on private clients right now.
You charge higher rates
There are so many ways to get started as a writer. You can head over to content mills, go to micro-job sites, or opt for revenue share. The downside to all of them is the low pay that you have zero control over.
Yes, there is the odd content mill that pays a decent rate, but the majority of them will require hours and hours of work for next to no money. And there’s no guarantee that you will get that work.
When you’re writing for private clients, you get to charge much higher rates. And there is a little more stability. After all, if one private client goes, you can market to others and get more work.
Best of all, you won’t need to do as much work as you would with content mills and micro-job sites because you’re charging a higher rate. It will take you less time to reach your target for the day, so you get to spend more time with your family or work on your own books and websites.
Better for direct contact to make a living writing
One of the biggest limitations of content mills and micro-job sites etc. is that you can’t take the communication off the site. In some cases, you can’t contact the clients directly at all.
How do you know what the client would like? What happens when you need to clarify things?
To make a living writing, you need to deliver everything that the client wants (for the right price, of course). That means communicating with the client, whether through email, over the phone, or over Zoom. When I work with private clients, I prefer to get on Zoom for the initial consultation. It’s much easier to discuss project terms. In some cases, I’ll go into the office if the client lives nearby.
You get known as a freelance writer who goes that extra mile for clients. You offer great customer service and that makes the client happier. They’re going to recommend you to others, reducing your need for marketing!
Eventually people ccome to you
If you stick to micro-job sites and content mills, you’re always going to have to market your skills. When writing for private clients*, eventually people come to you. They seek you out because they’ve heard how great you are, and they’re often more willing to pay your higher rates!
Businesses talk to each other. It could be about marketing options or who develops the content for their blog. Your clients will be able to tell their friends and business network all about your skills as a freelance writer. They will recommend that their friends hire you for their work, and pass on your details.
Word of mouth is still an extremely powerful form of marketing.
It does take time to market to private clients, but they are so much better if you want to make a living writing. Over the coming months, I’ll share my tips for marketing to private clients. By the start of 2015, you’ll be ready to put all the tips into practice and get your new clients to make a living writing.
Would you like to get started with your blogging or writing career? I’m available as a freelance writing mentor, and I really want to help you! Please get in touch today by email and we can discuss your needs further.