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If you don’t even have a featured image in your content, you’re doing things wrong. Here’s why you need to use images in your blog posts.
I don’t like to say people are doing things wrong when it comes to blogging. However, when it comes to a lack of images, this isn’t going to help you grow your blog at all. You need to start using images in your blog posts immediately.
It could just be a featured image. Or maybe you have other images within the body of your posts. You need at least one, and here are five reasons why.
Your posts look better
Images in your blog posts do one great thing: make your posts look better. They stand out and appear more attractive.
Why does that matter?
The main benefit is that people are more likely to stay on your posts. Of course, your formatting of content needs to be done properly, too, but images can really help. If people like the look of your post, they want to see what you have to say.
They’re also more likely to share, and that moves us onto another reason.
Images in your blog posts for social sharing
Social media sites love images. Some social media sites are purely image-orientated! Just look at Pinterest and Instagram!
Twitter and Facebook also love images, because people do. If you share something with an image to it—the image in your blog post—it will end up in front of more eyes. That means more potential for the blog post to be read.
People are also more likely to share something with an image. It’s psychological.
You can do this with just a featured image. If you want to encourage Pinterest shares, you’ll want a Pinterest-friendly image within the body.
Great to add your URL
It’s easy for some social media sites to lose your description and link. Instead, just the image is shared. You can create a custom image and add your URL to it. Yes, to the actual image.
It doesn’t have to be the entire URL for the post. Just add the main domain name for your website so people know where the post is. When the post is shared, people will still see the place to visit when they’ve lost everything else.
This is extremely useful when it comes to Pinterest. I can’t count the number of times my posts have been shared without the description! The description was where the URL used to go, and then people would see the title and nothing else. Well, now they can at least head to the right blog!
Tell potential readers what the post is about
Images in your blog posts tell your readers what your post is going to be about. You do need a relevant image for this, of course!
You can get creative with this, too. For example, if you’re talking about business goals, you can have an image of goal posts instead. People love creativity and a play on words. At least, from experience they do.
They offer another Google search option
Google image search is great for blog posts with images in them. You have another layer for people to find your content easily, with the right search terms. You’ll be surprised by the thousands, if not millions, of people you’re missing because you don’t do this.
The images in your blog posts can be added as a featured image on many blogging platforms. This is the best way to get into Google search results. Google pulls the image and will send people directly to your content.
You can also add the keyword phrase into the alt. text of the image, so you make sure Google picks you up.
Are you struggling with images in your blog posts? What are you struggling to do when blogging? Share your concerns in the comments below.
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