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Should you specialize or generalize as a writer for hire?

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I talk a lot about finding a niche when it comes to your own blogs, but what about when you want to be a writer for hire? Should you specialize into a niche or offer your services as a general writer?

This is a topic that comes up a lot for new writers. There are many out there who choose to remain general writers. They put their profiles up on something like Fiverr and Upwork and then search for clients.

I used to be a generalized writer for hire, but things changed a few years ago.

Specializing in topics is good for clients

It’s often better to be a specialized writer for hire. This is better for potential private clients out there.

Most potential clients are going to search for writers who cover their topics. If they’re looking for people to write about wedding tips, they’ll look for a wedding write. If they want someone to write about the latest stock trends, they’ll want someone with experience and knowledge in that topic.

Yes, there are some topics that can work for anyone. Dating, home d├ęcor topics, and even travel can be written by almost anyone.

But there are some topics that are going to require a specialist writer. If you want to even consider writing within these types of topics, you need to specialize in them. Prove that you are the best writer for hire in that niche.

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You write about something you enjoy

A few years ago when I wrote about any topic that came up, I got stuck with a bunch of articles about payday loans.

Oh my word, they were boring to write! I started to lose the joy of writing and even considered giving everything up.

Then I got a topic that I did like. I think it was parenting, but I can’t remember all that much anymore. All I know is the topic reminded me of why I enjoyed writing.

That was the point I decided it was time to become a specialized writer for hire.

I didn’t choose just one niche, though. I opted for a few niches that I knew a lot about and enjoyed. Entertainment, Parenting, Weddings, and Lifestyle are among my favored niches, and I adore coming up with new content for clients.

When you enjoy what you do, that passion shines through. Your clients will be happier with your work. You’ll get more work and you’ll find it much easier to raise your rates.

MORE: Is now the right time to raise your rates?

A generalized writer for hire can find new enjoyable topics

One of the benefits of being a generalized writer for hire is finding the new topics. If you’re just starting out, you may not even know what you want to write about.

You don’t know if online dating tips is something for you. You don’t know if you can excel at writing about the stock market.

By getting work on the likes of Fiverr and Upwork, you have the chance to try your hand at a few topics. You may find a hidden gem through that.

I’ll admit that I did, but there was more bad than good.

If you’re really struggling to come up with a niche, it could be worth starting out as a generalize writer.

Specialized or Generalized Writer for Hire?

Do what is best for you

Just because someone says they don’t do something doesn’t mean you can’t. I’ve been told time and time again that I shouldn’t write at content mills, but for a long time, they were exactly what I needed. They were the places I figured out which niches I enjoyed and the ones I didn’t.

I get told all the time that I charge too little, but I’m happy with the amount I charge. Other writers will tell me that I don’t market myself, but I’m happy with the attention I do get and the work I have,

Whether you choose to be a generalized or specialized writer for hire is up to you. Don’t let someone else put you down for something that is working for you and making you happy.

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