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Your blog is more than a place to get down your thoughts. You need to treat your blog as a business if you want to see it grow.
When blogs first got started, they were an online diary. They were places for people to get down their thoughts and maybe offer some help to people along the way. Things have changed since then. We’re seeing blogs now used to help build income for many.
You could add a blog to your own website. Other times, you will just start a blog as a way to sell affiliate products or ad revenue. Whatever it is, you need to treat your blog as a business. Here are three reasons why this is necessary.
It brings in income
Your blog will bring in an income in some way. You may have opted for advertisements to show on the side, or you may have links to your books on Amazon. Some people blog with affiliate links and others use their blog to market their own services.
Whatever you do, your blog is bringing you an income. If it’s doing that, it’s part of your business.
It doesn’t matter how little it’s bringing in right now. There’s the chance that you can adapt it and help it grow. The trick then is to find your audience, but that’s another topic!
Treating it like a business will help to build consistency. You’ll start targeting the right keywords, and this will help you build an income faster. It’s time to make your side income your full-time income.
It markets your real business
In many cases, a blog is a part of marketing. Your blog is just part of your overall business*, so it needs to be treated seriously. If you don’t treat your blog seriously, your audience isn’t going to treat you seriously.
If you’re a writer, you’ll definitely need to treat your blog like a business. It’s essential to create a look of what you offer to your clients. If they can’t see that you’re consistent in your own blog, why would you be consistent for them?
You need to have a marketing plan, and that plan should be one you stick to. If you don’t, your marketing will be all over the place, and you won’t really know what does and doesn’t work. Blogging is a form of marketing.
It adds credibility when you treat your blog like a business
I’ve mentioned this already, but I want to cover it properly. Credibility is important, and when you treat your blog as a business will help you add that to your writing. By updating regularly and building an audience, you build trust in your brand.
Even if it’s a blog to sell your own eBooks on another site, you have a brand. Even if it’s a personal blog, there’s a brand. That brand is YOU.
Credibility creates trust, which then creates respect and sales. People are more likely to buy from or through you if they feel like you are honest with them.
You create this positive reputation that will do you far more good than a great sales pitch. Without a good reputation, that great sales content will still have a sleazy feel to it.
Are you treating your blog as a business? If not, it’s time to rethink it. Your blog is important, whether it’s part of a marketing strategy or your own way of getting thoughts and opinions out. Even if it’s a personal blog, treating it like a business could really help you in the long run.
Do you need help building your business or blog? Get in touch so I can become your writing mentor.